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Job Definition
View MovieTalk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
Job Zone

Job Zone Three: Medium Preparation Needed

Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree. Some may require a bachelor's degree.

Interests
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social - Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Knowledge
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Skills
Speaking - Talking to others to convey information effectively.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Time Management - Managing one's own time and the time of others.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination - Adjusting actions in relation to others' actions.
Tasks
Operate control consoles.
Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
Record commercials for later broadcast.
Locate guests to appear on talk or interview shows.
Describe or demonstrate products that viewers may purchase through specific shows or in stores.
Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
Attend press conferences in order to gather information for broadcast.
Provide commentary and conduct interviews during sporting events, parades, conventions, and other events.
Give network cues permitting selected stations to receive programs.
Moderate panels or discussion shows on topics such as current affairs, art, or education.
Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
Read news flashes to inform audiences of important events.
Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.
Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
Wages

In 2008, the California average annual wage was $48,580.00.

Most people employed in this occupation were paid between $20,430.00 and $93,030.00.

Outlook

During 2006, there were approximately 5,500 people employed in this field in California. It is projected that there will be 5,200 employed in 2016. This occupation will have about 0 openings due to growth and about 190 replacement openings for approximately 190 total annual openings. This occupation .

Colleges and Training
Below are college programs that are generally associated with this occupation. To view colleges that offer these programs, click on the titles below.
Broadcast Journalism - A program that focuses on the methods and techniques for reporting, producing, and delivering news and news programs via radio, television, and video/film media; and that prepares individuals to be professional broadcast journalists, editors, producers, directors, and managers. Includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics.
Radio and Television - A program that focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and that prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology.
Similar Occupations
Talent Directors - Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.
Broadcast News Analysts - Analyze, interpret, and broadcast news received from various sources.
Reporters and Correspondents - Collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television.
Copy Writers - Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Poets, Lyricists and Creative Writers - Create original written works, such as scripts, essays, prose, poetry or song lyrics, for publication or performance.
Advertising Sales Agents - Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Notes
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