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Job Definition
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Job Zone

Job Zone Four: Considerable Preparation Needed

Most of these occupations require a four - year bachelor's degree, but some do not.

Interests
Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Social - Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Knowledge
Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Engineering and Technology - Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Skills
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Time Management - Managing one's own time and the time of others.
Coordination - Adjusting actions in relation to others' actions.
Speaking - Talking to others to convey information effectively.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Tasks
Read news, read and/or record public service and promotional announcements, and otherwise participate as a member of an on-air shift as required.
Operate and maintain on-air and production audio equipment.
Direct setup of remote facilities and install or cancel programs at remote stations.
Cue announcers, actors, performers, and guests.
Conduct interviews for broadcasts.
Act as a liaison between talent and directors, providing information that performers/guests need to prepare for appearances, and communicating relevant information from guests, performers, or staff to directors.
Monitor and review programming in order to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
Check completed program logs for accuracy and conformance with FCC rules and regulations, and resolve program log inaccuracies.
Establish work schedules and assign work to staff members.
Coordinate activities between departments, such as news and programming.
Perform personnel duties such as hiring staff and evaluating work performance.
Evaluate new and existing programming for suitability and in order to assess the need for changes, using information such as audience surveys and feedback.
Develop budgets for programming and broadcasting activities, and monitor expenditures to ensure that they remain within budgetary limits.
Confer with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
Wages

Data not available

Outlook

During 2006, there were approximately 21,100 people employed in this field in California. It is projected that there will be 24,700 employed in 2016. This occupation will have about 360 openings due to growth and about 630 replacement openings for approximately 990 total annual openings. This occupation .

Colleges and Training
Below are college programs that are generally associated with this occupation. To view colleges that offer these programs, click on the titles below.
Radio and Television - A program that focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and that prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology.
Theatre/Theatre Arts Management - A program that prepares individuals to apply business management principles to the management of theatres and production corporations. Includes instruction in theatrical production, theatre design and planning, fund-raising and promotion, investment strategies, human resources management, theatre operations management, marketing, public relations, financial management and insurance, and applicable laws and regulations.
Similar Occupations
Producers - Plan and coordinate various aspects of radio, television, stage, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
Talent Directors - Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture productions.
Technical Directors/Managers - Coordinate activities of technical departments, such as taping, editing, engineering, and maintenance, to produce radio or television programs.
Editors - Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
Technical Writers - Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
Film and Video Editors - Edit motion picture soundtracks, film, and video.
Notes
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Job Openings
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